What is Instagram Influencer Marketing and Why it Works
Instagram Influencers are taking over the brand endorsement business and how. In the past few years, Instagram influencers have made an unreal amount of money by promoting & collaborating with marketing campaigns. Considering its huge popularity and global reach, Instagram offers the perfect platform for brand ambassadors to recommend products & services to their loyal followers. The influencer marketing industry is estimated to reach $10 billion by 2021. Here’s a guide by IKF — known for being a leading Facebook marketing company in Pune on how Instagram influencer marketing works
Influencers are Instagram users who have built a large following over time due to the content they create. The profiles are extremely diverse ranging from lifestyle, travel, food, cosmetics, health, finance, technology, comedy and so on. Influencers are real people, just like us, but with a lot of good content, which makes them relatable and approachable. Instagram influencer marketing started with a modest “free product in return for an endorsement” policy but has today become a paid advertisement and of course, a free product.
Why such marketing works
Instagram influencers are typically experts in a particular niche. For instance, someone does unboxing, someone are gamers, and some are comedians. Thus, when such experts endorse a product related to their expertise, it is more believable than an actress endorsing multiple unrelated products. For example, if TechGuru, who is an expert in reviewing mobile phones, recommends a Samsung model, you are more likely to buy on his word than a non expert celebrity, Ranbeer Kapoor, advertising an OPPO. Also, Instagrammers have a closer connection and easier access to their audience. All these factors contribute to influencer marketing.
How costly are Instagram influencers
Last year, Kylie Jenner bagged the top spot for endorsement for charging a whopping $1 million-plus for a product-related post on her Instagram account. Basically, the amount an influencer charge depends on the number of followers, their content, their popularity and audience engagement. Typically, brands go for influencers with 10–20% engagement.
How To Work With Influencers On Instagram
If you are looking for an Instagram influencer, but you don’t have an idea about the available influencers for your brand, hire social media marketing services in India to do so. IKF is the best social media marketing company in India. A digital marketing company can not only shortlist the best influencers for your business, they also have the technical expertise to identify whether an influencer is having a genuine engagement or uses bots to gather fake like and comments. Also, you can brainstorm over the budget to come at an optimum figure that would prove to be a good choice. With a smaller budget, you will be looking for micro-influencers to promote your brand having a relatively smaller following (1,000–10,000) but who have a high engagement rate on their posts. Many influencers may charge you an exuberant sum but may not really serve your purpose — hence, its always better to let the experts do their stuff. A good digital marketing company in India will also be able to build and share the report card of an influencer and suggest ways to improve performance.