5 ESSENTIAL DIGITAL MARKETING TIPS FOR SMALL BUSINESSES 2020

Digital is booming! The year 2020 marks as a major turning point for the digital marketing industry as the pandemic has made digital media more important than ever. As a leading digital marketing company in Mumbai, we believe that the boom in digital marketing has influenced the mindsets of various organizations across the world, in regard to advertising spending. Traditional seems to get lesser and lesser important as the world reels in from the pandemic and moves towards a new beginning.

That being said, as digital marketing becomes the primary marketing platform for business giants, small business owners can’t seem to wait to experience digital marketing themselves! It has created a ray of hope for small businesses to compete with the big players, as it levels the playing field due to its affordability and provides a bigger bang for every buck spent.

5 digital marketing tips for small businesses:

1. Optimize Website for Mobile: You’ve invested in a great website for your digital marketing efforts! But you need to understand, that majority of digital users are online via mobile devices. Therefore, it’s important to work on optimizing your website for mobile devices for a complete engagement experience. This is a core part of our web design services in Pune.
2. Create My Google Listing: Creating a My Google business listing gives your business instant exposure and makes it more interactable with online visitors. People searching for keywords/phrases related to our business domain can find your business online. And once they do, they can instantly view all the information such as address, contact number, customer reviews and work hours, right on the Google home page. As an SEO expert in India, we recommend this to all our clients.
3. Go Social: Many small business owners hesitate to explore the social media landscape. Social media is the biggest lead generation avenue for businesses as marketers get to engage with audiences on an emotional level. Social media is an integral part of your consumers’ lives, and you can make it more special by creating content that appeals to them.
4. Email Marketing: Think email is dead? Think again. Email marketing is what paved the way for digital marketing, as it is the most effective and personal way of engaging with audiences. Writing customized emailers to your clients that talk about the kind of products/services they would like, is something unique. It is the only form of marketing that gives a personal touch to each and every target consumer. And even better, it’s the most economical form of digital marketing.
5. PPC Ads: PPC advertising is the most effective way to get leads in digital marketing. It’s as simple as it sounds… you pay-per-click! Every click is a lead that is brought to you without much effort. And you only pay for that. It’s simple to track, monitor, along with keeping a tab on the budget. As a leading PPC agency in India, we believe that although PPC ads are simple enough to execute, there are certain dynamics you need to know about in order to get optimum results. It’s best to get an expert on board to handle all your paid ads.

If you’re a small business looking to kickstart your digital marketing and branding campaigns in limited budgets, then you can connect with I Knowledge Factory (IKF). IKF is a leader in digital marketing. It has served over 950 clients across the country and offers the widest array of services.

To connect with us for a free consultation session, kindly contact us using the below details

Email: sales@ikf.co.in

Phone: +91 8888866110