5 BENEFITS OF PAID SOCIAL MEDIA MARKETING
Every business in today’s world wants to go digital. Some brands are spending millions of rupees in digital marketing while some are getting by with just a few thousand rupees spent every month. As a leading digital marketing company in Mumbai, we believe social media marketing is an avenue that can be leveraged by all kinds of brands. It offers the best of engagement and the most versatile range of choices in terms of budget.
Getting your brand on social media is probably the most affordable way to step into the digital limelight. You get to instantly connect with various communities, build followership and create brand loyalty. Now, when it comes to paid social media, this avenue offers a wide working space for brands. You can go for a variety of campaigns like boost ads, page-like campaigns or generic paid campaigns. And the budgets can be anywhere from 100 Rupees to 1 Cr. Rupees, for a day.
That being said, let’s take a look at some benefits of paid social media marketing;
- Generates Leads:
Social media is a large pool of consumers who are ready to engage and interact with your brand. Running paid campaigns gives your brand more visibility and expands the reach of your ads. This results in faster lead generation. As a leading digital marketing agency in Pune, we believe paid social media is the most effective way of generating leads.
- Targeted Ads:
Paid social media marketing allows you to target your ads to specific demographics. This brings you filtered audiences which in turn, creates effective engagement for all your ads. You can target your desired audiences to see your ads and expect optimum returns on your investment. As a premium Facebook marketing company in India, we offer customized paid social media solutions for all types of businesses.
- Boost Content Marketing:
One of the biggest advantages of low-budget social media ads, is that it allows you to promote your online content (blog/article) through social media. This gives your content a bigger reach than imaginable, as all your social media followers and people in their circles will be able to view the post that directs to your online content.
- Get Valuable Insights:
As you know, social media is the place where you don’t measure metrics, you gauge sentiments. The data about people’s comments, the number of likes or shares, gives you a unique insight that no other digital platform can. It shows what people really are into and how well your product is being received by audiences, rather than just showing numbers which cannot be correlated with sentiments.
- Attract Mobile Users:
Social media is the playing field for mobile users. Almost 80% of the mobile-usage time is spent on social media apps. Because it’s that highly addictive and engaging! Doing paid campaigns allows you to effectively market your brand in front a huge mobile-only audience, which can bring in some serious business for your brand.
If you are looking for an expert social media agency in Mumbai, then you can check out I Knowledge Factory (IKF). IKF is a leader in 360-degree social media solutions and offers a diverse range paid social media packages.
To connect with us for a free consultation session, kindly contact using the below details
Email: sales@ikf.co.in
Phone: +91 8888866110